A quiet warehouse aisle with galvanized steel pallet racking aligned on both sides receding to a vanishing point — plain boxes stacked with precision, polished concrete floor reflecting the overhead skylight, no one in view.

Swiss online distribution from Pieterlen

We bring selected product categories into Swiss online retail.

Reway is the online distribution arm for carefully curated product categories. Own shops, marketplace sales, direct delivery to private customers and business partners.

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A worn empty wooden workbench in soft Seeland morning light: a tied cardboard box at one end, a white porcelain plate at the other, a folded wooden ruler between them.

About us

From over two decades in gastronomy into online retail.

Our team comes from gastronomy. Over 20 years of service, operations and a sense for what customers actually need. With Reway we carry that discipline into online retail: curated product categories, our own shops, direct delivery. Based in Pieterlen, canton of Bern.

Our product categories

Four areas we genuinely know.

01

Women's and children's products

Brands and items around family and everyday life. Clothing, personal care, accessories and gear for parents and children.

A precisely folded stack of plain cotton children's textiles on an oak workshop surface, a small carved wooden figurine and a pin beside it — Swiss textile care.

02

Hygiene and personal care

Everyday care for the home, the practice and the workplace. Products that work and don't cost too much.

A spare still life on pale Jura limestone: an unlabelled bar of soap on a folded linen cloth beside an apothecary-style glass jar with a kraft-paper label and hemp twine — Swiss care precision.

03

Hobby and leisure goods

Everyday items for sport, outdoor pursuits and home projects. Chosen for quality, not for trends.

A well-worn leather hiking boot — visibly resoled in the Swiss repair-culture tradition — on a weathered wooden bench, beside a coiled natural rope.

04

Household goods

Practical, durable items for daily use. Sourced from international manufacturers, available in Switzerland.

A small arrangement of hand-thrown unglazed ceramic kitchenware on an oak shelf: a cup, two stacked bowls, a wooden spoon — Swiss workshop quality.

What we do

Four routes for getting our products to the customer.

A row of identical open loading dock doorways seen from inside the warehouse — each doorway lets in soft daylight, the polished concrete floor recedes into depth.

01

Distribution for Swiss marketplaces

We bring manufacturer ranges onto the major Swiss online platforms. Listing, warehousing, despatch all in one place.

02

Our own online shops

Our brands run on their own platforms, carefully curated and clearly specialised. Direct sales to private customers, without detours.

03

B2B partnerships

Supply for resellers, specialist retailers and industry partners. Terms that actually justify a business relationship.

04

Manufacturer sourcing and supplier networks

Links with international manufacturers. Reway acts as the official Swiss point of supply, with stock and logistics on the ground.

Our own online shops

womu.ch

In development

Family marketplace focused on mother, child and household. Expected in 2026.

hygio.ch

In development

B2B platform for hygiene and personal-care articles. Direct sourcing from manufacturers, terms for business customers.

Why Reway

Three sentences we ask to be judged by.

01

Quick and transparent, from the warehouse to the doorstep.

What's ordered is in stock. What's on its way can be tracked. We don't care for promises that dissolve on delivery day.

02

Direct from the manufacturer, with no middle layer.

We negotiate terms with the manufacturers ourselves. That brings prices down and makes the supply chain shorter, controllable and honestly costed.

03

Built on two decades of service discipline.

Gastronomy teaches one thing: deliver reliably or lose the guest. We carry that posture into every despatch, every complaint, every B2B conversation.

Tell us about your product category.

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